About
Rodolfo Steven Gomez
DIGITAL MARKETING SPECIALIST & WORDPRESS EXPERT
Rodolfo Steven Gomez
DIGITAL MARKETING SPECIALIST & WORDPRESS EXPERT
ABOUT ME
Results-oriented Digital Marketing Specialist with extensive experience in building and managing systems that amplify multimillion-dollar online businesses. I have successfully guided both startups and established companies through digital transformation, focusing on e-commerce, membership portals, and marketing funnel automation. My expertise spans from technical leadership and project management to CRM integration, launch execution, and website design for sales and marketing. With a deep understanding of ad/pixel tracking, split testing, and heat mapping, I specialize in optimizing websites and marketing strategies to maximize conversions. I am also committed to creating accessible and inclusive digital content, with training in Diversity, Equity, and Inclusion (DEI) and website accessibility.
CORE COMPETENCIES
- Digital Marketing Strategy
- Project & Team Management
- CRM & Marketing Funnel Automation
- E-commerce Infrastructure & Automation
- Website Design & Optimization (WordPress, Shopify)
- Google & Facebook Ads Optimization
- Split Testing, Heat Mapping & Conversion Tracking
- Graphic & Web Design
- Video & Audio Editing
- UX/UI Design
- Accessibility & DEI Integration
- Client & Stakeholder Communication
PROFESSIONAL EXPERIENCE
R.S GOMEZ DESIGNS
FREELANCE DIGITAL MARKETING CONSULTANT & WEBSITE DESIGNER
June 2022 – Present | Remote
- Designed and maintained WordPress and Shopify websites with a focus on e-commerce and marketing optimization.
- Created brand-aligned layouts and assets using Adobe Suite for social media and marketing campaigns.
- Managed CRM integrations and SAAS implementations such as Zapier, WebinarJam, and PlusThis to enhance marketing automation.
- Tracked and optimized ad performance using Google Analytics and Facebook Pixel, performing A/B testing and heatmap analysis.
FUTURE FORCE
FREELANCE TECHNICAL CONSULTANT & WEBSITE DESIGNER
June 2022 – Present | Remote
- Led the technical development of e-learning membership portals and e-commerce platforms, ensuring seamless user experience.
- Collaborated on WordPress website design for marketing, focusing on user engagement and sales optimization.
- Implemented CRM solutions for membership management and automated onboarding sequences.
- Enhanced site performance using heatmap analysis, split testing, and marketing analytics.
BRIGHT LINE EATING
FOUNDING MEMBER, CHIEF TECHNOLOGY OFFICER, & LEAD WEBSITE DESIGNER
August 2014 - June 2022 | Remote
- Managed a team of five in building scalable web solutions for a business serving over a million subscribers and tens of thousands of paying customers.
- Developed and implemented CRM automation campaigns for subscriber engagement and membership onboarding.
- Led the development of WordPress-based membership portals, marketing funnels, and e-commerce platforms.
- Spearheaded the setup and management of team infrastructure including Google Workspace, Slack, and other internal tools.
- Utilized DEI best practices to design inclusive, accessible digital content for diverse audiences.
WASTE MANAGEMENT
TECHNICAL SALES SUPPORT & DATA ENTRY
April 2013 - April 2015 | Phoenix, AZ
- Provided technical support to the Sales Team, including data input and contract management using Salesforce.
ENDURANCE INTERNATIONAL GROUP
TECHNICAL SUPPORT REPRESENTATIVE
April 2013 - April 2015 | Phoenix, AZ
- Delivered technical support for domains, hosting, and associated products while also managing customer service inquiries.
GODADDY, INC.
DOMAIN SERVICES TECHNICIAN & TECHNICAL SUPPORT REPRESENTATIVE
February 2010 - June 2012 | Phoenix, AZ
- Investigated claims of domain ownership and provided identity verification services for customer account recovery.
- Delivered technical support for domains, hosting, and associated products while also managing customer service inquiries.
FEDEX KINKO’S PRINT SHOP
LEAD GRAPHIC DESIGNER & SIGNS/GRAPHICS PRINTER
January 2008 - December 2008 | Phoenix, AZ
- Managed the design and production of large-scale graphics, handled client consultations, and prioritized design orders to ensure timely delivery.
DISC2DAY
LEAD GRAPHIC DESIGNER & MEDIA PRINTER
February 2010 - June 2012 | Mesa, AZ
- Managed the design and production of custom client graphics, handled client consultations, and prioritized design orders to ensure timely delivery.
SKILLS
- Automation & CRM: Keap/Infusionsoft, Ontraport, Zapier, MailChimp, WebinarJam
- Marketing Tools: Google Ads, Facebook Pixel, Google Analytics, VWO, Google Tag Manager
- Project Management: com, Workday, Asana, Trello, Slack, Discord
- Web Development: WordPress, Shopify, HTML, CSS, Elementor
- Design & Multimedia: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere, Canva
- Accessibility: Website accessibility optimization, video captioning, audio transcription
- Other Tools: GitHub, GitLab, AWS, Microsoft Office, Google Workspace
EDUCATION
Art Institute of Phoenix
Digital Production and Design Fundamentals
Digital Production and Design Fundamentals
REFERENCES
Available upon request.