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Digital Marketing Specialist | R.S. Gomez Designs

About

Rodolfo Steven Gomez

DIGITAL MARKETING SPECIALIST & WORDPRESS EXPERT

Rodolfo Steven Gomez

DIGITAL MARKETING SPECIALIST & WORDPRESS EXPERT

ABOUT ME

Results-oriented Digital Marketing Specialist with extensive experience in building and managing systems that amplify multimillion-dollar online businesses. I have successfully guided both startups and established companies through digital transformation, focusing on e-commerce, membership portals, and marketing funnel automation. My expertise spans from technical leadership and project management to CRM integration, launch execution, and website design for sales and marketing. With a deep understanding of ad/pixel tracking, split testing, and heat mapping, I specialize in optimizing websites and marketing strategies to maximize conversions. I am also committed to creating accessible and inclusive digital content, with training in Diversity, Equity, and Inclusion (DEI) and website accessibility.

CORE COMPETENCIES

  • Digital Marketing Strategy
  • Project & Team Management
  • CRM & Marketing Funnel Automation
  • E-commerce Infrastructure & Automation
  • Website Design & Optimization (WordPress, Shopify)
  • Google & Facebook Ads Optimization
  • Split Testing, Heat Mapping & Conversion Tracking
  • Graphic & Web Design
  • Video & Audio Editing
  • UX/UI Design
  • Accessibility & DEI Integration
  • Client & Stakeholder Communication

PROFESSIONAL EXPERIENCE

R.S GOMEZ DESIGNS

FREELANCE DIGITAL MARKETING CONSULTANT & WEBSITE DESIGNER

June 2022 – Present | Remote

  • Designed and maintained WordPress and Shopify websites with a focus on e-commerce and marketing optimization.
  • Created brand-aligned layouts and assets using Adobe Suite for social media and marketing campaigns.
  • Managed CRM integrations and SAAS implementations such as Zapier, WebinarJam, and PlusThis to enhance marketing automation.
  • Tracked and optimized ad performance using Google Analytics and Facebook Pixel, performing A/B testing and heatmap analysis.

FUTURE FORCE

FREELANCE TECHNICAL CONSULTANT & WEBSITE DESIGNER

June 2022 – Present | Remote

  • Led the technical development of e-learning membership portals and e-commerce platforms, ensuring seamless user experience.
  • Collaborated on WordPress website design for marketing, focusing on user engagement and sales optimization.
  • Implemented CRM solutions for membership management and automated onboarding sequences.
  • Enhanced site performance using heatmap analysis, split testing, and marketing analytics.

BRIGHT LINE EATING

FOUNDING MEMBER, CHIEF TECHNOLOGY OFFICER, & LEAD WEBSITE DESIGNER

August 2014 - June 2022 | Remote

  • Managed a team of five in building scalable web solutions for a business serving over a million subscribers and tens of thousands of paying customers.
  • Developed and implemented CRM automation campaigns for subscriber engagement and membership onboarding.
  • Led the development of WordPress-based membership portals, marketing funnels, and e-commerce platforms.
  • Spearheaded the setup and management of team infrastructure including Google Workspace, Slack, and other internal tools.
  • Utilized DEI best practices to design inclusive, accessible digital content for diverse audiences.

WASTE MANAGEMENT

TECHNICAL SALES SUPPORT & DATA ENTRY

April 2013 - April 2015 | Phoenix, AZ

  • Provided technical support to the Sales Team, including data input and contract management using Salesforce.

ENDURANCE INTERNATIONAL GROUP

TECHNICAL SUPPORT REPRESENTATIVE

April 2013 - April 2015 | Phoenix, AZ

  • Delivered technical support for domains, hosting, and associated products while also managing customer service inquiries.

GODADDY, INC.

DOMAIN SERVICES TECHNICIAN & TECHNICAL SUPPORT REPRESENTATIVE

February 2010 - June 2012 | Phoenix, AZ

  • Investigated claims of domain ownership and provided identity verification services for customer account recovery.
  • Delivered technical support for domains, hosting, and associated products while also managing customer service inquiries.

FEDEX KINKO’S PRINT SHOP

LEAD GRAPHIC DESIGNER & SIGNS/GRAPHICS PRINTER

January 2008 - December 2008 | Phoenix, AZ

  • Managed the design and production of large-scale graphics, handled client consultations, and prioritized design orders to ensure timely delivery.

DISC2DAY

LEAD GRAPHIC DESIGNER & MEDIA PRINTER

February 2010 - June 2012 | Mesa, AZ

  • Managed the design and production of custom client graphics, handled client consultations, and prioritized design orders to ensure timely delivery.

SKILLS

  • Automation & CRM: Keap/Infusionsoft, Ontraport, Zapier, MailChimp, WebinarJam
  • Marketing Tools: Google Ads, Facebook Pixel, Google Analytics, VWO, Google Tag Manager
  • Project Management: com, Workday, Asana, Trello, Slack, Discord
  • Web Development: WordPress, Shopify, HTML, CSS, Elementor
  • Design & Multimedia: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere, Canva
  • Accessibility: Website accessibility optimization, video captioning, audio transcription
  • Other Tools: GitHub, GitLab, AWS, Microsoft Office, Google Workspace

EDUCATION

Art Institute of Phoenix
Digital Production and Design Fundamentals

REFERENCES

Available upon request.
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