About
Rodolfo Steven Gomez
GRAPHIC/WEB DESIGNER & DIGITAL MARKETING EXPERT
Rodolfo Steven Gomez
GRAPHIC/WEB DESIGNER & DIGITAL MARKETING EXPERT
ABOUT ME
Experience-driven Graphic/Web Designer and Digital Marketing Specialist with over a decade of experience in delivering creative and effective design solutions for businesses large and small. I excel at creating and maintaining brand consistency for businesses, particularly in supporting and uplifting women-owned enterprises. I am committed to fostering inclusivity and accessibility, digital accessibility training, and trauma-informed training. These experiences have deepened my understanding of how to integrate better practices into design standards, ensuring content is accessible to all, including those using e-readers or with visual disabilities. Additionally, my background includes team and project management, website design for marketing and sales, membership/eLearning portals, and digital marketing systems supporting multimillion-dollar businesses.
CORE COMPETENCIES
- Graphic & Web Design
- Brand Identity & Consistency
- Website Accessibility & Optimization
- Video & Audio Editing
- Video Captioning & Audio Transcribing
- UX/UI Design
- Client & Stakeholder Communication
- Project & Team Management
- Digital Marketing Strategy
- CRM & Marketing Funnel Automation
- E-commerce Infrastructure & Automation
PROFESSIONAL EXPERIENCE
R.S GOMEZ DESIGNS
FREELANCE DIGITAL MARKETING CONSULTANT & WEBSITE DESIGNER
June 2022 – Present | Remote
- Utilize Adobe Suite and Canva to create brand-aligned layouts and social media assets.
- Design and maintain WordPress/Shopify websites focusing on e-commerce, marketing, and membership content.
- Manage web hosting, domain management, DNS/DKIM/DMARC configurations, and SAAS implementations such as Zapier, PlusThis, and WebinarJam.
- Implement and track conversion data for Google and Facebook ads, execute A/B testing, and heatmap analysis to optimize site performance.
FUTURE FORCE
FREELANCE TECHNICAL CONSULTANT & WEBSITE DESIGNER
June 2022 – Present | Remote
- Utilize Adobe Suite and Canva to design layouts and social images for brand identity and consistency.
- Oversee technical infrastructure including e-learning membership portals and e-commerce automation systems.
- Collaborate on website design and maintenance across a network of marketing-focused WordPress sites.
- Lead setup of CRM integrations for membership management and access control.
- Execute digital marketing strategies involving Google and Facebook ads, heat mapping, and A/B testing to enhance user engagement.
BRIGHT LINE EATING
FOUNDING MEMBER, CHIEF TECHNOLOGY OFFICER, & LEAD WEBSITE DESIGNER
August 2014 - June 2022 | Remote
- Managed a team of five in building scalable web solutions for a business serving over a million subscribers and tens of thousands of paying customers.
- Led the development of WordPress-based membership portals, marketing funnels, and e-commerce platforms.
- Optimized accessibility and inclusivity through DEI training and website design best practices.
- Utilize Adobe Suite and Canva to create brand-aligned layouts and social media assets.
- Spearheaded the setup and management of team infrastructure including Google Workspace, Slack, and other internal tools.
- Developed and implemented CRM automation campaigns for subscriber engagement and membership onboarding.
WASTE MANAGEMENT
TECHNICAL SALES SUPPORT & DATA ENTRY
April 2013 - April 2015 | Phoenix, AZ
- Provided technical support to the Sales Team, including data input and contract management using Salesforce.
ENDURANCE INTERNATIONAL GROUP
TECHNICAL SUPPORT REPRESENTATIVE
April 2013 - April 2015 | Phoenix, AZ
- Delivered technical support for domains, hosting, and associated products while also managing customer service inquiries.
GODADDY, INC.
DOMAIN SERVICES TECHNICIAN & TECHNICAL SUPPORT REPRESENTATIVE
February 2010 - June 2012 | Phoenix, AZ
- Investigated claims of domain ownership and provided identity verification services for customer account recovery.
- Delivered technical support for domains, hosting, and associated products while also managing customer service inquiries.
FEDEX KINKO’S PRINT SHOP
LEAD GRAPHIC DESIGNER & SIGNS/GRAPHICS PRINTER
January 2008 - December 2008 | Phoenix, AZ
- Managed the design and production of large-scale graphics, handled client consultations, and prioritized design orders to ensure timely delivery.
DISC2DAY
LEAD GRAPHIC DESIGNER & MEDIA PRINTER
February 2010 - June 2012 | Mesa, AZ
- Managed the design and production of custom client graphics, handled client consultations, and prioritized design orders to ensure timely delivery.
SKILLS
- Design & Multimedia: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere, Canva
- Web Development: WordPress, Shopify, HTML, CSS, Elementor
- Accessibility: Website accessibility optimization, video captions creation, and audio transcript creation
- Project Management: com, Workday, Asana, Trello, Slack, Discord
- Marketing Tools: Google Ads, Facebook Pixel, Google Analytics, VWO, Google Tag Manager
- Automation & CRM: Keap/Infusionsoft, Ontraport, Zapier, MailChimp, WebinarJam
- Other Tools: GitHub, GitLab, AWS, Microsoft Office, Google Workspace
EDUCATION
Art Institute of Phoenix
Digital Production and Design Fundamentals
Digital Production and Design Fundamentals
REFERENCES
Available upon request.